Who is primarily responsible for leading a new project or initiative?

The role of a change agent is centered around facilitating and leading the process of change within an organization. This individual typically champions new projects or initiatives, advocates for necessary adjustments, and actively engages others in the transition. A change agent possesses the skills to influence stakeholders, garner support, and foster a culture receptive to change. Their primary responsibility involves driving the project forward, ensuring the organization's vision aligns with the initiative and managing resistance to change.

While the project manager oversees the planning, execution, and completion of a project, their role focuses more on logistics, team management, and meeting deliverables rather than leading the change itself. An executive sponsor is crucial for providing support, securing resources, and aligning the project with organizational strategy, but they do not lead day-to-day operations. Stakeholders, although key participants who may affect or be affected by the project, do not have the primary responsibility for guiding the initiative.